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Magazines

Research World (December 2009)

Consumers and their values have changed; the way in which brands need to interact with them has changed; and research has changed. Some of these changes were in the works prior to the recession, but what is clear is that the downturn provided a huge...

Catalogue: Research World 2009
Author: ESOMAR B.V.
December 1, 2009

Magazines

Research World (October 2009)

For the traditional researcher, this issue of Research World may turn out to be the most heretical yet. Our contributors this month suggest that not only is our concept of research being challenged, but that it may also be a very good thing....

Catalogue: Research World 2009
Author: ESOMAR B.V.
October 1, 2009

Research reports

Global Market Research 2009

Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2009

Magazines

Research World (September 2009)

In this issue, we unabashedly celebrate the creativity of research. This time, we are rummaging through the toolboxes of anthropology, ethnography, behavioural economics and the neurosciences and allying what we find with new technologies to produce...

Catalogue: Research World 2009
Author: ESOMAR B.V.
September 1, 2009

Magazines

Research World (November 2008)

The world around us seems to be in meltdown. While banks collapse and the credit markets freeze up. governments are scrambling to avert a replay of the 1930s. In the centre of the storm, middle classes around the world shiver and wonder what the...

Catalogue: Research World 2008
Author: ESOMAR B.V.
November 1, 2008

Magazines

Research World (September 2008)

In this changing environment, researchers, research clients and decision makers are confronted not only by a need to know, but also to understand, to challenge and to debate. It is with those needs in mind that we set about a fundamental review of...

Catalogue: Research World 2008
Author: ESOMAR B.V.
September 1, 2008

Magazines

Research World (July/August 2008)

It would appear that the world is in the throes of another age of mass migration. Today, 190 million people live outside the country of their birth. Societies are becoming multicultural in a way that they have never been before. For marketers and...

Catalogue: Research World 2008
Author: ESOMAR B.V.
August 1, 2008

Research reports

26 questions to help research buyers of online samples

The new revised 26 questions are not a summary of the ESOMAR Guide to Conducting Research on the Internet or a substitute for reading it, since it covers a much broader area than sampling, but all online sample providers should be able to answer...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2008

Magazines

Research World (June 2008)

Although it has become a cliche to say so, the advent of online research has changed the face of our industry and will continue to do so for years to come. Indeed, I believe that we are only at the very beginning of the innovation cycle that online...

Catalogue: Research World 2008
Author: ESOMAR B.V.
June 1, 2008